Post frequency: quantity or quality?

January 13 by

Post frequency: quantity or quality?

Some blogging coaches will tell you to post every single day. That’s great.

It’s also unrealistic.

Most of us have lives outside of our blogs. Speaking for myself, I have three kids, a spouse, pets, some group memberships, friends, and too many hobbies. (Oh, and eating, showering, and sleeping. Once in a while, I even get to do those.)

Yes, content is important and regularity is helpful.

But coming up with content daily — much less good content, and especially as an individual — can be a formidable task.

What’s more important is that when your readers come by, what they find is worthwhile.

Think of the difference between the store brand, tons-of-chocolate Valentine’s box versus a palm-size box of Godiva. Which is a better gift?  For most of us, we’d love the good stuff. Why? Because the good stuff is rare. We like something special.

Make sure your posts are special. If what you throw onto your blog is watered-down homework you felt obliged to do, but were not excited by, your readers will be able to tell that.

Better to have golden content once a week, once every two weeks, even once a month than to have horrible, boring material every day of the week. The heart of what you’re saying matters much more to your reader than when you said it. There are some very popular blogs that haven’t updated in months (which of course, for our purposes, isn’t ideal), but still have 500+ comments by the end of the first day of a new post. If you matter to your readers, they’ll care about you in return.

Mattering is the trick, not calendar management.

When you’re starting out (whether that means you’re brand new or reclaiming some dusty webspace you’ve neglected), it’s easy to think that 24/7 every day blogging is something that can happen. And sure, it could. But why set yourself — and worse, your readers — up for disappointment?

Making a broad proclamation that you’ll post every Saturday or every other day sounds good at first, but will drag on you as you start to miss those marks. The first time it happens, you’ll intend to go back and double-up.  The next time, it’ll get put off even more, because now there’s more to do and more guilt.  The seventh, tenth, or twenty-third time, you’ll just feel like a failure. It’ll show in the meager writing you do manage to eek out. There’ll be too many apologies for having been away, and you’ll lack the self-confidence that brings in those elusive readers. Worse, maybe you’ll never jump back on the horse at all.

If you’re fully inspired or on a sudden upswing, that’s terrific!  Use it!  Just don’t publicly promise to maintain that frenzied pace forever.

Think of what fits your schedule, what success and freshness mean to you specifically, and how much time you’re really going to spend on your blog. If you don’t think you can stick to a specific schedule, say, every Wednesday or every three days, that’s simple: just don’t promise a set schedule. Do what you can and as much as you can. Stretch… but don’t pull something.

Start with quality. Make every word count.

Quantity is good, too — but success cannot come from missed marks and failed intentions that were placed too high to begin with.



Tracy Lucas

About Tracy Lucas

Tracy Lucas is a writer, editor, and the co-owner of Inkwell Basics. She owns Four Square Creative and Smash Cake Press, and she blogs about writing and publishing at her personal website. She has written and sold more than one hundred and fifty pieces for print, web, radio, and stage.

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