Connection levels and risk

May 10 by

Connection levels and risk

Thanks to some stuff I’ve been going through in my personal life, I’ve been thinking a lot lately about levels of connection.

While it’s pretty common to ponder that in terms of our relationships and friendships, we all need to stop periodically and think about that in professional terms, too.

When you blog, you’re putting information out there.

But that’s not where it stops; you’re also sharing your flavor, lending your opinions (even benign, non-controversial preferences are opinions), and giving clues to which things matter to you and which don’t.

If you’re a shoe salesman, you create a website and blog, and you only put up statistical information and hard facts about your industry?

That’s fine.

But know that’s what you’re doing, and that your audience will come to you for only THAT need; when they want a fact.

And when do they need that?  When they’re eighth graders doing a report?  When it’s fellow shoe salesmen scouting research to steal away your sales?

But what if you were to tell a story?

What if you posted about how you fell in love with your career, or what a new pair of shoes can do to a person’s confidence in a job interview?  What if you spoke on why we as a species wear shoes in the first place, in this time of carpet and smooth pavement?

If you’re interesting, people will show up just to virtually hang out in the space you provide.

But that comes at a risk.

Know that, and decide that, too.

Just like it’s true for interpersonal relationships, the more you invest, the more you risk to lose.

There’s a direct correlation (and if I were a better artist, I’d make you a graphic) between being vital and risky… and being safe but boring.

Safe IS boring. If that’s your thing?  Again, that’s fine.  But own and acknowledge it.

BE that. Somebody needs to be.

If you’re conversational and opinionated, you may attract new listeners… but you’ll completely repel others.

If you tell them what you really think, in life or in business, there will always, always be those people who don’t want to hear it.

Fact of life.  And business is still life.

Personally, I’ll always choose to err on the side of connecting TOO much.  That’s my thing. I know that, and I accept both the rewards and the consequences for being that way.

Decide where you want that line to float for you and your blog, and then go juuuuust a little bit further.

Be consistent, and the right audience will show up.

Even if the wrong audience leaves.

Meh. They weren’t hearing the real you anyway.

And if that’s the case, you weren’t persuading them to buy from you in the first place.


(Image credit: Sigurd Decroos)









Tracy Lucas

About Tracy Lucas

Tracy Lucas is a writer, editor, and the co-owner of Inkwell Basics. She owns Four Square Creative and Smash Cake Press, and she blogs about writing and publishing at her personal website. She has written and sold more than one hundred and fifty pieces for print, web, radio, and stage.

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